{"id":71,"date":"2025-08-12T14:45:28","date_gmt":"2025-08-12T14:45:28","guid":{"rendered":"https:\/\/nduja.info\/by-the-way\/"},"modified":"2025-12-17T20:41:53","modified_gmt":"2025-12-17T20:41:53","slug":"about","status":"publish","type":"page","link":"https:\/\/nduja.info\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t
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Nduja.info was born in 2005 from an idea of \n Stefano Gorgoni<\/strong>\n<\/a>, SEO and Italian gastronomy enthusiast. At the time, ‘nduja was still a little-known product outside Calabria: few had tasted it, even fewer knew what it really was. <\/p>

I was starting with my partner (from Calabria) a business selling typical Southern Italian products, and the e-commerce site, Inari.it, had ‘nduja as its spearhead. At the ‘beginning of my career as an SEO, I thought that creating a site entirely dedicated to this salami could help make it known and, at the same time, increase the visibility of our e-commerce.<\/p>

It was a targeted SEO tactic: the first and practically only experiment of this kind that I carried out at the time, precisely because ‘ nduja was our flagship product and deserved special ‘ attention.<\/p>

With today’s eyes, the site was not as complete as I would have liked – which is why I recently completely rewrote its contents – but in 2005 it was a mine of information<\/strong> on the subject. So much so that it was cited as a source in Wikipedia’s bibliography<\/strong> (the link has since been replaced by more up-to-date sources) and received accolades that still make me proud today. <\/p>

Among the most prestigious mentions is that of the British newspaper The Guardian<\/strong>, which in 2020 included Nduja.info in an article<\/a> devoted to the choice of pasta shapes and ideal toppings.<\/p>

After Inari closed, I pursued my SEO career in other areas, working on very different projects. But ‘nduja – and good food more generally – has remained a great passion of mine. This site is one of the ways I continue to cultivate and share it, keeping alive a link to that first project that marked my path. <\/p>

Today, Nduja.info has become what it should have been from the beginning: a comprehensive and authoritative guide<\/strong> to one of Calabria’s most iconic products, designed for those who want to know its history, production secrets and the best ways to enjoy it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Nduja.info was born in 2005 from an idea of Stefano Gorgoni , SEO and Italian gastronomy enthusiast. At the time, ‘nduja was still a little-known product outside Calabria: few had tasted it, even fewer knew what it really was. I was starting with my partner (from Calabria) a business selling typical Southern Italian products, and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-71","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/nduja.info\/en\/wp-json\/wp\/v2\/pages\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nduja.info\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/nduja.info\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/nduja.info\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/nduja.info\/en\/wp-json\/wp\/v2\/comments?post=71"}],"version-history":[{"count":6,"href":"https:\/\/nduja.info\/en\/wp-json\/wp\/v2\/pages\/71\/revisions"}],"predecessor-version":[{"id":98,"href":"https:\/\/nduja.info\/en\/wp-json\/wp\/v2\/pages\/71\/revisions\/98"}],"wp:attachment":[{"href":"https:\/\/nduja.info\/en\/wp-json\/wp\/v2\/media?parent=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}